For many, the morning coffee is sacred. It’s not just a dose of caffeine—it’s a ritual: a transition from sleepy haze to daily momentum. That first cup helps you ease into the day, clear your mind, and set a more intentional rhythm.

Some just can’t start without it: the simple aroma of brewing coffee awakens the senses and comforts the soul. A good morning espresso is like hitting the “ON” button for your day.

Goal: Kick-start the day with power.
Recommended coffee: Strong filter coffee or a bold espresso.

Why? A short, intense coffee shakes off morning fatigue: bitterness wakes up the palate and caffeine delivers a real boost. But note that filter coffee usually contains more caffeine than an espresso because the water remains in contact with the grounds longer, extracting more caffeine—even if the taste feels smoother.

Suggestions:

• Filter coffee for a gentler yet stimulating brew.

• Dark Latin-American blends with chocolatey, intense notes.

• Italian roast for a rich, full-bodied espresso.

At this time of day, coffee isn’t a trigger—it’s a regulator. After the morning rush, you want to maintain a steady level of energy. The goal isn’t to jolt the body, but to support focus while pairing nicely with lunch for a touch of comfort.

A longer coffee like an Americano or a latte is ideal: it keeps some intensity, softened by water or milk, making it easier to sip. It’s the coffee of stability and sociability—the one that helps you stay effective without jitters or a crash, perfect for a break with colleagues or friends.

Goal: Stay clear-headed and productive without overheating.
Recommended coffee: Americano or latte.

Why?
These longer coffees deliver enough caffeine to keep your mind sharp, while their smoothness makes them a great meal companion. You enjoy the flavour without excess, following a logic of moderation and balance.

Suggestions:

• Brewing methods: AeroPress, Chemex, or V60.

• These methods offer a gentle, even extraction that releases caffeine more gradually than a typical espresso.

• The preparation is also a calming ritual—taking your time turns your midday coffee into a mental pause that’s as soothing as it is stimulating.

• Interesting alternative: Yerba mate
  For a change of pace, yerba mate is a great option. Rich in antioxidants and caffeine, it provides a steadier, longer-lasting lift than regular coffee—helping you stay focused all afternoon without nervousness or a crash.

After a long day, nothing beats the comfort of a hot cup of coffee… without the caffeine.
Because savoring the captivating aroma, depth, and richness of a great coffee should never compromise your rest, our selection of decaf options gives you the best of both worlds: authentic flavor without the stimulating effects.

Thanks to gentle, natural decaffeination methods, the aromas are carefully preserved so you can extend the pleasure—even in the evening.
Perfect for a cozy moment after dinner or calm before bedtime, our decaf turns every sip into a relaxing moment, with zero compromise.

Goal: Enjoy coffee’s flavor without the caffeine.
Recommended coffee: Decaf

Why? With methods like water-process decaffeination, caffeine is removed gently while preserving nuanced flavors. All the pleasure, no insomnia.

Suggestions:

• Brewing methods: French press or gentle methods (filter, Chemex, V60).

• These bring out the roundness and subtlety of decaf coffees.